Mise-en-scene elements

       Since we have changed the begingin part of the film to a more descriptive scene showing everything that makes up her character we decided to include more mise-en-secen elements to make sure the message pops out for the audience.

#1 Mise-en-scene for motivation/track
The mdeals and tropihics shows her succes in track and how she ran for long time as well as the potraits  of her on the track.

Around the room she will have multiple posters of a her dream shool which is UCLA. UCLA is known for their good ranking in girls track this establishes our characters motivation  for working so hard.

Around the room she will have multiple posters of a her dream shool which is UCLA. UCLA is known for their good ranking in girls track this establishes our characters motivation  for working so hard.

#2 Socioeconimic mise-en-scene

On the tables there will papaers that have written past due which shows how they don't have enough money to pay for bills sometimes. Then on her desk she will be writing her financial aid sheet because she needs money for college. An partially  empty fridge also is sign for low status homes. This is renforice by how worn out her shoes out and how dirty. Finally the scene from the orignally film opening will be shorten but used by her running through her neighborhood. 

#3 Cultural Mise-en-scene

A big part of the character is that she is columbin a good way to indicate that she is by putting columbian flages all over the house. And she will see a note IN SPANISH (add subtitles) from her mom to have good day which farther makes sure the audience gets the message.

UPDATE ON STORY BOARD

        Originally for our story board we had decided to change the way we are going to start off our opening scene. Instead of directly cutting to the main character running throguh her neighborhood. But now we will be showing her waking up, as we do quick shots of medals, picture,papers all around her room which makes her who she is and then after her running to her neighborhood. We did this change so we could encorparte more things about in the opening and with it having to spelled out for the audience. And the final shot is her talking to her coach at school.

SHOOTING SCHEDULE

REPRESENTATION

LATINO REPRESENTATION

           Latinos have been underrepresented in Hollywood. This lack of representation can be damaging since the number of Latinos around the world is increasing.  It is more likely for Latinos to watch movies they can relate to.

MAIN CHARACTER 

This is why we have decided to make our main character a Hispanic woman living in the United States. She will be born in America but her mom Immigrated from Columbia. Her mom has a college degree and was medic in Columbia but when she came to the United States she wasn't allowed to be practice medicine in the US.  So now she works a lot of blue-collar jobs to help maintain her family. Our main character never met her father since he left them when her mom was pregnant. Being a Latina has made it hard to have the same opportunity as a white family. 

WOMEN:

Women in sports drama have not been represented at all. There are little to few movies who capture the story of women playing a sport. This is why it so important for our character to be a woman. Most people watch men's track everyone knows who Usain Bolt but no one focus on the women part of track. 

BUSTING MISCONCEPTIONS:

We are trying to use this movie to open the publics' eye.

#1: Latinos are all Mexican

          In the United States, it has been believed that if you speak Spanish then automatically you are Mexican.  But this is not true Hispanics come from all over the world especially South America, countries like Columbia, Argentina, Peru, Venezuela, Uruguay, etc. There are other countries like Cuba, El Salvador, Nicaragua. Realistically most Spanish-speaking people originated from Spain that is in Europe. This is why we have decided for our main character to be Columbia to try to not feed the misconception every Hispanic is Mexican. 

#2: All Hispanics have tan to dark skin, brown eyes, dark brown hair, and thick accent 

This misconception is also big in the United States. Especially in other movies when there is a Hispanic character they are usually the stereotypical light skinned, brown eyes, and this accent. An example of this is in the 70s show the only "exotic" character is Fez. 

He is called Fez because no one can pronounce his name. He is known for his thick accent when speaking English. His character help creates the stereotype of how immigrants and foreigners, especially Hispanics, who live in the United States look like. But in reality, there is different types of Latinos and how they look like. They can have blue eyes, blonde hair, white skin. That is why our character will have white skin, light brown hair, and light brown eyes. She will speak Enlglish fluently as well as Spanish. 

All of these people are Hispanic

Good Representation of Hispanic in Movie/TV

LOCATION SCOUTING 

          Our film opening is about a struggling athlete who needs the scholarship to go to college. This is because of her socio-economic status. 

          I and my group want the audience to know that she is in the lower class without having to spell it out for them. So for the first scene, I thought it would be best if we shoot the main character running through her neighborhood to establish her economic status.

       We decided that the main character would be living in a trailer park. And we wanted to choose a location that was accessible (near us) to us but still give the vibe of a poor neighbor.

OUR OPTIONS: HOUSES

    

Sunshine Village Mobile home park

Although in the sense of how close it is to us this trailer park would be the closest to where we and our convenience we have decided to probably not choose this one. This is because although it is a trailer park it actually looks very nice and clean.  This is a problem because our character needs to be in the low class for the story to work. So, having such nice houses would not work well.

Kings Trailer Park

The second location we were researchings was the Kings Trailer Park. This part is 5 minutes farther than the last which can be a disadvantage but not a big one. This park is what we are going for a little more run down and old. This trailer park is perfect for the setting of her house which is to show low-class houses.

OUR OPTIONS: TRACK

Cypress Bay Track 

This Track would be more convenient since it is at the school that all of my group members go to but the track for Cypress Bay fairly new and in better condition than the other track. We might still use this track for competition scenes or school practices ( we need to decide if the school would have money or be poor).

Tequesta Trace Track

This track is a little more run down and worn out then the school's We might put this in the credit scene as well to establish what type of track she does (because of people who might think she does cross country). We can also use this track as the school's track (if we decide that it is a poor school). This track matches her socio-economic situation better than the other one. 

ANALYSIS TIME!

MOVIE ANALYSIS

"Million Dollar Baby" directed by Clint Eastwood in 2004 is a Drama/Sports movie that follows a women boxer that wants to train to be a professional boxer. The opening starts with the Warner Bros logo and the logo for Lakeshore Entertainment. The opening cuts abruptly to two men fighting in the rink. This introduces the older cut man "Frankie" and a fighter Big Willie fighting in the ring. Then it cuts to Maggie the main character. This establishes the characters With the help of her new trainer Frankie and the narration of Scraps (Morgan Freeman) the story the rookie boxer begins. The first half of the movie is about her training and her becoming more and more successful. They dive into the story of her past and how bad her family life is. This creates a stronger bond between Frankie and her because they both had tragedies in their life but are using this to move forward. The second part of the movie has a much gloomier tone since in the final boxing match she breaks her neck and is paralyzed from the neck down. This movie doesn't follow the generic drama sports genre. Instead of the main character having a winning ending, she loses the fight and gets paralyzed. And in the end, she dies by choice. The director makes a smart move by making the audience connect with hr and story and take all away at the end.

"Miracle" directed by Gavin O'Conner in 2004 follows a young USA team in their strive to win the Olympics. The opening scene starts with a display of the Disney logo sign, and the first image is protesters outside of congress, there is a filter over all of the images of blue, white, and red to act like a patriotic sign. Then its proceeds to play videos of President Nixon giving multiple speeches, bombings in Cambodia, Anti-War protesters, and women rights activist. Then it shows different Olympics events hinting at Russia winning most of them. But then it shows America being successful on the Moon. The opening also showed social aspects like disco fever and the release of the Cone-head movies and the death of Elvis. Finally, it shows President Carter giving a speech that brings the timeline to 79. This introduction starts with the bigger meaning of the movie which is how one sport can unite a Nation since the US was in war with Russia. The coach Herb is the main source of motivation for the team. The audience connects to the players as a team by seeing all of the physical pain they went through just to stay on the team.  By connecting it to the real-life events that were happening with Russia in the late 70s the story also shows a lot of patriotism. During the Cold War, the US was fighting with Russia on everything they did and by making the core of the movie about beating Russia and representing their country it allows the audience to be more engaged in the story. The relationship between the teammates and coaches pulls the story up.

"McFarland USA" directed by Niki Caro in 2015 is the story of the low-income town and how a rookie cross country team unites the town. The beginning scene starts with the coach and his family in the car. They are all Caucasian. In the car, the radio is playing with Mexican "Ranchera"  music. They start passing fields of fruit and poor homes. The director is establishing the setting of the movie that is the town of McFarland (which is known when they pass the sign). They pass many Mexican-American people who watch them since it is rare that a white family moves into the town. The coach's daughter also watches shocked at the people who live there. The story focuses on cross country teams in which every runner is Mexican-American. They live in a town where it is inhabited by mostly all Mexican families. Until a white coach moves to this town to become a PE coach and sees a lot of fast runners and decides he wants to form a cross country. Things start off shaky but slowly they start improving. Meanwhile, the movie shows you the struggle of having to work in unsafe and unfair jobs that illegal immigrants have to do (like picking food from fields). By focusing on the stories of these families the audience connects with the lives of the boys and how little opportunity they have. The coach's storyline is important since he goes to realize the dangers of living a McFarland but instead of Running away from the problems he tries to fix them. What finally ends up happening is on the final race they win states but more importantly, they have united their town. This movie uses diversity as a tool to connect with the audience.

R-E-S-E-A-R-C-H!

I have decided that our genre will be DRAMA/SPORT!

The conventions of this genre include the main sport focused on throughout the movie, as well as an athlete who is the main character. This type of usually uses real-life situations with realistic setting stories and characters. This is so the audience relates to the characters and adds the connection with the audience. Much of the story is taken up with social interactions between characters and relies on dialogue to tell the story.  The story includes realistic struggles and pains, which usually form a realization at the happy ending of the story.  This type of movie wants the audience to invest in the story and show an emotional reaction to it. This is done when the main character goes through something traumatic and needs to work hard to achieve their goal.

The production of this type of movie usually shows different types of mise-en-scene which show the conditions the main character is living in. It could be poor and rich just depends on the story the director is telling.

Another big aspect of drama sports films is not making it about a last big game/fight it is about the process the main character went through to get there. What makes drama sport's films good is the backstories of the character and how interesting these characters. The story won't work with a 2-dimensional character or a "perfect" character they have to have flaws and something that makes them special. 

BUT WHY CHOOSE DRAMA/SPORT?

       Drama is the second most popular genre in the United States and since sports work well with drama we decided to do a hybrid and so both. The drama caters to both males and females fairly equally with only 9% of the difference. 

IZZA

a.  Indie Pop

Indie pop-rock can be described as a combination of music genres put together to make it into something new and original.  For example, it can be a mix of generic pop and "load screaming punk rock." Indie is short for independent which originally meant that that artist themselves could release their own music with having to have a contract with a big record deal. Indie music began in the 1950s and 1960s but during that time was unrecognized. It wasn't until the 1980s that it started to grow in popularity. But indie music releaded on the motto that they were singing music they liked and not suit an audience. Indie music is usually about expressing emotion and an idea behind the lyrics of their songs. Indie pop uses mature topics in their songs. Usually, their music had a clear guitar riff and sometimes violin.

b.  Current marketing trends within your genre (case study information)

In our genre, there are many ways to successfully market an indie-pop artist. This can be seen in the artist Harry Styles his way of marketing is getting his face everywhere to promote himself to his audience. Some examples are his film debut in Christopher Nolan's war film Dunkirk, further promoting and exposing Harry to new audiences. As well as when Styles began modeling for Gucci, appearing in several campaigns for the luxury Italian brand. This cross-media convergence promotes Harry Styles’ brand. Foster the people another band who has successful marketing techniques use the use of social media to update their fans, Twitter used to update their audience about new releases. As well as their main music video distributor being Youtube where they create exposure and promote their image. Their most successful song received 595,290,274 and they have 2.42M subscribers. Another trend both artists share is the use of live shows and the consistency of connection with their audience, and live shows are the best way to do it. Harry Styles embarked on his first headlining concert tour, Harry Styles: Live on Tour, from September 2017 through to July 2018, performing in North and South America, Europe, Asia, and Australia. And Foster the people continued to grow its fanbase with a month-long residency of concerts in January at The Echo nightclub in Los Angeles.

c.  How you chose to develop the brand of your artist/band

What I and my group focused on was making sure our artist appealed to the target audience which was ages 16-25 and being able to appeal to both genders since indie pop was 55% males and 45% female. As well as making everything we sell and do easily for students. We were big on using the big social media apps like Instagram, Twitter, and Tik Tok. This is because Instagram is the app most used by our target audience and we can use it to remind them about new shows, new merch, and new pictures keeping the artist relevant. We choose twitter because we wanted to represent Izza as a strong confident outgoing woman who speaks her thoughts. And twitter is a great way to spread that message and her opinions. Finally Tik Tok, Tik Tok is a fairly new app but it is the top app downloaded in the app store. The ages that most use this app are 15-25 which fits our target audience perfectly. A lot of popular songs started on the app like "Old Time Road" and "Yellow Hearts" we will create a dance so popular influencers can copy it and make it more popular. We have merchandise that has a neon pink rose on it which is representative of Izza like beautiful but powerful. We have hoodies and T-shirts. But to appeal to the male gender, we added another design of hoodies and t-shirt that are more manly but still with the rose.

Marketing Samples 

                                                                                                         

 e.   What you learned about the production (through the creation of music video) and development of a marketing campaign

What I have learned about the production of a marketing campaign is the importance of media convergence. For example social media. This is because a good artist needs to like a friend to their fanbase someone who accessible and has emotions. By using social media sites like Instagram and twitter the artist gives a way to communicate with their audience. Another important thing I learned was focus on your target audience. If you don't have a set target audience then you can cater anything to anyone there has to be a focus on who would want to buy your albums.  The music video has to establish the vibe and essence of the artist and it is a great promotor. This was all found by research the research of the trends, the audience, and other artists of the same genre who is successful. The most important thing is doing descriptive research that will really be beneficial to upcoming artists.